South Africa’s First National Bank (FNB) has caused outrage after its social media personality Rbjacobs made a joke in bad taste on Twitter.
Rbjacobs responded to a Twitter user querying where Steve, the company’s widely known advertising persona, had disappeared to by saying: “He’s some where (sic) in Afghanistan, putting a bomb under a wheelchair and telling the cripple to run for it!”
Social media users responded with anger, saying the response was unacceptable.
The Twitter user making the query said: “This is a highly offensive and inappropriate response I am reporting this to the highest level at @fnb.”
The Tweet was subsequently deleted following the backlash.
“Please accept my apologies; I have since removed my post. It was not my intent to cause any offence I am sincerely sorry,” Rbjacobs said to an outraged user.
Chief executive officer (CEO) of FNB Jacques Celliers responded to the angry Tweets by saying: “Apologies for the @Rbjacobs wobble .. experts are investigating quickly.”
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