·

Lenovo seeks more say in Africa and Middle East

Lenovo, the world’s second-biggest maker of personal computers, will be launching its newest products, the Lenovo Yoga, Lenovo Thinkpad Twist and Lenovo Tablet 2, in Kenya within the next three weeks.

Speaking while announcing the company’s business strategy for the Middle East and African region, Oliver Ebel, Lenovo’s Middle East and Africa (MEA) operation boss, said the company is committed to staying in Africa and will be opening a new office in Kenya soon.

This is as the company seeks to extend its reach to Mombasa and Kisumu.

Lenovo said the laptops, smart TVs, tablets and smartphones are designed for various consumer and enterprise markets.

According to Lenovo, studies are underway to see how ready the Kenyan market is for a Lenovo phone. Among its targeted markets include the enterprise and government sectors.

“Kenya is one of Lenovo Africa key growth markets and we are here today to affirm our commitment to customers and partners in the country,” said Ebel.

“The ICT sector is continuously developing in Kenya and technology plays a key role in the development and economic growth of countries; that is why, it is important for Lenovo to bring innovative devices to Kenya to empower businesses and consumers. This further complements our mission to become the leader in PC+, by addressing the increasing demand to stay connected on different devices.”

The company has already partnered with Safaricom to stock its Android tablets in the telecom company’s stores and is set to launch tablets running in Windows 8 operating system in April to increase its local distributors who stock personal computers and notebooks.

Lenovo hopes this will help increase its market share that currently stands at around 8.6 percent.

Globally, the computer-maker boasts of 15.5 percent of the PC market, making it the second largest PC maker, according to Gartner research.

Joy Downing, Intel Market Development Manager South Africa, said: “Consumers today want devices that keep them mobile and this is exactly what Lenovo’s latest Ultrabook™ Convertibles are about.

“Packing the latest Intel Core processor with touch screen capabilities, these devices will allow users to get the best of a tablet and laptop in one compact device.”

Posted in: Gadgets

Latest headlines

Latest by Category