Tanzania is rapidly embracing the mobile Web space, opening opportunities for brands to engage potential customers.
Nadeem Juma and Hafliz Juma, both of AIM Group Tanzania, told Mobile Web East Africa (MWEA) the major operators in Tanzania have zero-rated the access to Facebook and Twitter for their mobile subscribers, which has acted as a gateway to mobile Web for those who have had limited Internet access.
Currently, there are many sites in Tanzania that attract five to eight million page views per month and owners have already delved into selling advertising, some even charging up to US$10,000 per month.
Nadeem and Hafliz said those willing to take on digital marketing in Tanzania should “be relevant, be simple, be mobile friendly”.
The two believe the future of Tanzania Web is one that is “full of promise” as it will have more educated clients who know what they want from digital marketing.
They explained digital marketing will become an “above the line cost” for most companies as they would be taking that space seriously.
Other expectations include technology going rural and a physical manifestation of technology, as in the case of the Beba Card innovation in Kenya, which uses prepaid cards for cashless payment for transport.
AIM Group has dealt with big brands in Tanzania including Tigo Mobile, SABMiller and lately Vodacom Tanzania.