Nigeria’s major online distributor of indigenous movies, iROKOtv, has struck an exclusive deal with Nokia to deliver a brand new mobile app.
The app, which will be exclusively available on Windows Phone 8 based Nokia Lumia smartphones, is reported to have been designed to “give Nollywood fans and iROKOtv PLUS subscribers access to Nollywood movies on the go”.
Adibeli Nduka-Agwu, Head of Business Development for iROKO Partners, Africa, said: “The iROKOtv app is a fantastic addition to the ‘Nokia Collections within the Widows Phone Store’. Content is king, access is key and this app encapsulates this perfectly; awesome content, available on-demand, accessible on a mobile phone. Nollywood at your fingertips, wherever you are.
“The partnership with Nokia is an extremely exciting development for us. They are global leaders in the tech and mobile device sectors for emerging markets, with a dominant presence in Nigeria and West Africa. This combined with their considerable expertise and enthusiasm in promoting African content, is why we are delighted with this collaboration.”
The app is reported by iROKO Partners to be built with the same functionality as www.irokotv.com. Furthermore it allows users to have control over their viewing experience with the ability to search the movie catalogue by genre and actor. Added to this, users can choose to select movies to ‘watch later’.
To get access to the mobile app, users need to be iROKOtv PLUS subscribers with a Nokia Lumia smartphone.
Teemu Kiijärvi, Head of Ecosystem Developer Experience (EDX), Nokia West Africa, said that the iROKOtv mobile app is one of the more interesting additions to the Nokia Lumia device, which lovers of Nollywood will very much appreciate.
“We are happy that this is coming first on the Lumia device using the Windows8 OS. This is one of the ways through which Nokia is championing and encouraging the development of local apps in the region and Nigeria as well. Aside from the serious work, users of the Lumia Windows Phone 8 who have a subscription on iROKOtv PLUS can access the website to get the latest news in Nollywood and also the latest movies and have some form of entertainment even while on the go”, Kiijärvi said.
Furthermore, the newly announced partnership extends to iROKING and also to the Nokia Asha range of phones. Users of Nokia Asha phones will have access to more than 35,000 tracks from 400+ recording artistes anytime, anywhere via Nokia Browser.