iROKO, the world’s largest online distributor of Nigerian movies and music, started 2013 by expanding its locations to include South Africa. Located in theMaboneng precinct, Johannesburg’s groundbreaking urban mixed-use community, iROKO’s office will be home to a team of five and serve as a regional hub for iROKO Partners.
Genevieve Dumorne, who heads up the iROKO Partners Johannesburg office said: “We’ve come to South Africa to work closely with the continent’s leading media agencies, advertisers and content providers.
“The entertainment and tech scene in South Africa is mature, dynamic and exciting – we’ll be looking to see not only what we can learn from it, but also what we can contribute to it with iROKOtv and iROKING – two of the continent’s leading online entertainment distribution platforms,” said Dumorne.
iROKO is already doing business in South Africa having announced in 2012 that their music platform, iROKING, is partnering with GoMetro (mobi site for Metrorail), a South African-based company, to launch a mobile music site for them.
iROKO said the opening of the SA office will have a “specific focus on the development of new business partnerships, working closer with key South African media agencies and the sourcing of new content for its popular movie and music platforms, iROKOtv and iROKING”.
The VC-backed tech and entertainment company, launched in Nigeria in 2010, has offices in Lagos, London and New York and is looking to increase its presence in Africa, starting with Johannesburg.
In the space of two years, the company has built a global audience of more than six million unique users from 178 different countries across its movie and music platforms.
It delivers approximately 207 million minutes of content every month across all of the iROKO Partners platforms.