Huawei, a leading global ICT solutions provider, has officially launched the second phase of the ‘Ascend to New Heights’ campaign that will see winners from Kenya and other countries globally win an all-expenses-paid trip to Dubai, UAE.
The competition runs in 23 selected markets including the USA, China and Kenya, Ghana, and Nigeria. For those who participated earlier, the second phase is open to both phase one entrants and new competition participants.
Ascend to New Height Campaign was developed as part of Huawei’s push into the direct-to-consumer space. The campaign has received overwhelming support with entrants from more than 45 markets around the world.
Phase one of the campaign began on November 12, 2012 and in less than two months, over 450,000 people entered the contest, 240,000 from China alone, and 3000 lucky winners were selected from around the world.
The competition is seen as Huawei’s bid to increase its market penetration especially in Africa where the company has been getting more and more in terms of market share.
The company’s Huawei Ideos proved to be quite a popular phone with Kenyans and other African countries considering it was among the cheapest smartphones to be launched in the market while other brands were still struggling to penetrate the market with their high-end devices.
The company has been transforming from a company that sells millions of devices in single transactions to large businesses, to a “Business-to-Customer” (B2C) brand that also sells individual devices directly to millions of people.
The company reports that as at the end of 2011, Huawei Device served more than 500 operators all over the world.