iROKING has partnered with leading African mobile social network Eskimi, allowing Eskimi users to download tracks from IROKING’s catalogue directly onto their mobile phones.
The partnership will aim to bring West African music artists on iROKING’s catalogue directly onto users’ mobiles via Eskimi -music.eskimi.com.
The new mobi site will allow registered Eskimi users to download tracks from iROKING’s catalogue of 35,000+ tracks from over 400 of West Africa’s top recording artists.
It comes after iROKING announced a partnership with South Africa’s GoMetro earlier in the year.
Adi Nduka-Agwu, Head of Business Development for iROKO Partners said: “Eskimi has built a huge, online social network of people who chat about and share absolutely everything – gossip, news, music – which is where iROKING comes in. We can provide Eskimi users with free and legal downloads from the continent’s biggest stars, via a dedicated mobi site that works in perfect harmony with what they’re already accessing on the Eskimi platform.”
Eskimi is said to have millions of users across Africa, with more than 5 million of them coming from Nigeria.
Vytas Paukstys, CEO ofEskimi said: “We are extremely happy to add another entertainment category for our customers. Eskimi users already spend an hour per day in Eskimi and this partnership with iROKING will increase this even more. This new category of mobile music will also open new sponsorship opportunities for Nigerian brands”.
Apart from their music catalogue, iROKING also manages the YouTube channels of over 80 music artists.