South Africa’s Sage Accpac, a leading provider of business management solutions to the mid-market, has opened an office in Kenya, looking to establish a presence in the East African growth hub.
The company’s accounting software, Accpac, has been distributed through a number of business partners in East Africa for more than 20 years. It is also being used by a large number of companies to manage their businesses, using Accpac as their core ERP system.
Aruna Ware, Regional Director for Africa at Sage Accpac, part of the Sage Group plc. said: “Due to its location, Kenya presents itself as a growth hub for East Africa. The addition of a Sage Accpac office in this dynamic landscape therefore makes a great deal of sense.”
Given that Kenya is the East African “business hub” and the social and physical infrastructure is well-developed, it lends itself to positive economic prospects.
“The workforce within Kenya is a large, technology savvy entity that comprises of graduates who display a high level of IT skills. Several international technology and hardware companies are already present and established in the country, which will provide a large pool of potential business partners that we can collaborate with to expand our footprint into the region,” elaborated Ware.
“Our Kenyan partners will benefit tremendously from having a local Sage office to assist with sales, marketing and product development,” says Ware.
The product range that will be available includes Sage ERP Accpac, Sage ERP X3 and Sage CRM.
“Customers will now have direct access to local Sage representatives in addition to product support and development that will be specific to the Kenya market,” concluded Ware.